Jamie Oliver - 2565 Words

; Case 1 Jamie Oliver: cooking up a storm and changing peoples lives through food [pic] p. 24 Jamie Oliver is a phenomenon in the world of food. He enjoyed huge success with his debut television series The Naked Chef in 1999. For over 10 years, he has graced television screens as a favourite celebrity chef, and has become a presence on the high street – both as the face of Sainsbury’s, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers. His commercial activities are anchored by his mission: to change the way people eat, both in the UK and, now, America. Jamie’s CV is impressive, extending beyond books and television to include events, cooking schools, kitchen and lifestyle products, restaurants and†¦show more content†¦The accompanying cookbooks are bestsellers not only in the UK, but across the world (See Table C1.1 for a complete list of books and television shows). Autumn 2010 saw his first foray into UK ‘daytime television’ with the launch of 30 Minute Meals, a daily television series at 5.30 p.m. in the UK, which aimed to show cooks of all levels how to cook a whole meal in half an hour. His 2010 book, Jamie’s 30 Minute Meals, became his first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began. Jamie Oliver has become only the second author to pass  £100 million with book sales totalling  £100.4 million to date. J.K. Rowling is the only other author to have passed the  £100 million milestone. |Table C1.1 | |List of Jamie Oliver’s television shows and books | | | |[pic] |Show MoreRelatedJamie Oliver - Brand Report2849 Words   |  12 PagesBrand Extension - Jamie Oliver - ‘Jamie’s Lunchbox’ An Overview of ‘Jamie’s Lunchbox’: The Brand - Jamie Oliver is the top celebrity for both being likely to persuade consumers to buy a product, and for being the most trustworthy celebrity according to a poll undertaken by UTalkMarketing. â€Å"UK consumers are increasingly cynical when it comes to celebrity endorsement - they admire the straight talking approach of Jamie Oliver, who resonates much more with the everyday shopper than someRead MoreThe Skill Of Argumentation Jamie Oliver1035 Words   |  5 PagesMalik Majdalawi English 103 Professor Corey Leis The Skill of Argumentation Jamie Oliver, a chef and a good-food activist, gave a TED talk titled, â€Å"Teach every Child about Food†. 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In the UK, it is almost impossible not to see or hear Jamie Oliver in the news, television, online or in print. Today, the influential celebrity chef’s empire is worth nearly  £65 million. After extremely successful ventures in television, home cookware, books, and restaurants, Oliver recently has branched out and developed a new restaurant chain. Jamie’s ItalianRead MoreAnalysis Of Jamie Oliver s Website Essay1468 Words   |  6 Pages â€Æ' Corporate Branding Assignment Website Home Page The main reason for me to pick Jamie Oliver’s website is the clean design and arrangement of content. Except of the images, the page concentrates on very few colours. The main menu consists of white font and a myrtle green, while another, darker green presents one of the very few advertisements, which is Oliver’s Christmas Cookbook. 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His focus began with school lunch programs, but to also educate students on healthier food options and teaching the cafeteria workers healthier preparation techniques. His outrage about school lunch programs began with Turkey Twizzlers, â€Å"Turkey Twizzlers are a spiral-shaped twirl of processed turkey meat.Read MoreAn Analysis Of Jamie Oliver s Ted Talk859 Words   |  4 PagesJamie Oliver’s Ted Talk â€Å"Teaching every child about food,† captures his great passion and investment in fighting childhood obesity, improving children’s health, and lengthening their life expectancy. Obesity affects not just those that are obese, but family, friends, c ommunity, and country. The healthcare expense for obesity in the United States per year is two hundred and ten billion per year and growing, this expense is then passed down to Americans who have to pay more money in health insuranceRead MoreEssay about Teach Everychild About Food by Jamie Oliver1345 Words   |  6 PagesAccording to passionate chefs, America is at its â€Å"tipping point.† (Oliver, 2010, para 8) Over the past few decades food has took a drastic plunge towards unknown ingredients and chemicals. Most of society would agree that children are the future but surprising statistics make that hard to believe; they cannot become the future if they are being fed to death. Jamie Oliver and Ann Cooper are two of many chefs who are working hard to educate people about real food. Lectures given by each of them send