How Should We Teach Kids Units of Measurement

A standard unit of measurement provides a reference point by which objects of weight, length, or capacity can be described. Although measurement is an important part of everyday life, kids dont automatically understand that there are many different ways to measure things. Standard vs Nonstandard Units A standard unit of measurement is a quantifiable language  that helps everyone understand the association of the object with the measurement. It is expressed in inches, feet, and pounds, in the United States, and centimeters, meters, and kilograms in the metric system. Volume is measured in ounces, cups, pints, quarts, and gallons in the U.S. and milliliters and liters in the metric system. In contrast, a nonstandard unit of measurement is something that may vary in length or weight. For instance, marbles are not reliable for finding out how heavy something is because each marble will weigh differently than the others. Likewise, a human foot cannot be used for measuring length because everyones foot is a different size. Standard Units and Young Children Young children might understand that the words â€Å"weight,† â€Å"height,† and â€Å"volume† are associated with measuring. It will take a while to understand that in order to compare and contrast objects  or to build to scale, everybody needs the same starting point. To begin, consider explaining to your child why a standard unit of measurement is necessary. For example, your child likely understands that he or she has a name, as do relatives, friends, and pets. Their names help identify who they are and show that they are a person. When describing a person, using identifiers, such as blue eyes, helps to specify the attributes of the person. Objects also have a name. Further identification and description of the object can be achieved through measurement units. The long table, for instance, may describe a table of some length, but it doesnt say how long the table actually is. The five-foot table is far more accurate. However, this is something that children will learn as they grow. A Nonstandard Measurement Experiment You can use two objects at home to demonstrate this concept: a table and a book. Both you and your child can participate in this measurement experiment.   Holding your hand rigid, measure the length of the table in hand spans. How many of your hand spans does it take to cover the length of the table? How many of your childs hand spans? Now, measure the length of the book in hand spans. Your child may notice that the number of hand spans required to measure the objects is different than the number of hand spans  it took for you to measure the objects. This is because your hands are different sizes, so you are not using a standard unit of measurement.   For your child’s purposes, measuring length and height in paper clips or hand spans, or using pennies in a homemade balance scale, may work well, but these are nonstandard measurements. A Standard Measurement Experiment Once your child understands that hand spans are nonstandard measurements, introduce the importance of a standard unit of measurement. You might, for instance, show your child to a one-foot ruler. At first, dont worry about the vocabulary or smaller measurements on the ruler, just the concept that this stick measures one foot.  Tell them that people they know (grandparents, teachers, etc.) can use a stick just like it to measure things in the exact same way. Let your child measure the table again. How many feet is it? Does it change when you measure it rather than your child? Explain that it doesnt matter who measures, everyone will get the same result. Move around your home and measure similar objects, such as the television, sofa, or bed. Next, help your child measure their own height, yours, and each member of your family. These familiar objects will help put into perspective the relationship between the ruler and the length or height of objects.   Concepts like weight and volume can come later and are not quite as easy to introduce to young children. However, the ruler is a tangible object that can easily be transported and used to measure larger objects around you. Many kids even come to see it as a fun game.

My Philosophy of Education Essay - 688 Words

Philosophy of Education What is my philosophy of education? For hours I have tried to decide what exactly that is. However after much thought I have not been able to come up with an exact answer. After much consideration I have decided that I have no real philosophy but I have goals that one day I will achieve. Although the goals sound simple I know that they will be difficult to attain. I have almost always wanted to teach. I grew up in a single parent household and my mother was an elementary school teacher. When I was younger I didn’t really appreciate what my mom was doing for her students. I only liked what it meant for me. I was allowed to leave with my mother at lunchtime and go out to eat, and†¦show more content†¦I had never thought that photosynthesis or the carbon cycle could be exciting with the proper guidance. One day I hope to be an accumulation of all the qualities I admired in the teachers I respected. It is also through the teachers I admired that I have discovered what type of classroom I plan to run. I believe that students gain so much more from a proper balance of direct teaching, group learning, and special activities designed to enhance understanding like science labs. I also believe that field trips help in the master of subject areas. I know that these activities have always helped my understanding through out my scholastic career. I believe that students should be allowed to voice their opinions, and the classroom should be run the democratic style, even though my voice will reign supreme on most matters. It is probably apparent from my beliefs that I believe in the progressive philosophy of education. However, I also believe the essentialism is also important in the classroom. I do believe that there is a certain body of knowledge that all students must possess. Certain subjects have areas that I believe are â€Å"must knows’. Also students must be allowed to explore on their own what they find interesting, whether it is music, art, drama, or literature. I also like to believe that I will be a fair teacher when it comes to late work, or tardiness. If one day I teach on the college level I plan to understand the needShow MoreRelatedMy Philosophy On The Philosophy Of Education844 Words   |  4 PagesIn mathematics, as in life, everything must be brought to the simplest of terms. I base my teaching philosophy on the foundation that every student is capable of learning mathematics. I will strive, as a teacher, to ensure that my students are able to have a stro ng foundation of mathematical skills when they leave my classroom. Some students believe that they are not mathematically gifted; therefore, incapable of learning mathematics. I believe to the contrary, all students with motivation, sustainedRead MoreMy Philosophy On Philosophy Of Education852 Words   |  4 PagesMy Philosophy of Education My philosophy of education is founded on a belief that all students have a desire to learn and to feel accepted. Learning takes place when students are able to have their specific needs meet inside the classroom, to feel accepted in the environment, and find the learning to be meaningful. I believe that before learning can take place a proper educational environment must be present inside the classroom. In order to make any classroom work I believe you need meet three criteriaRead MoreMy Philosophy Of Education As A Education864 Words   |  4 Pagesdifferent philosophy of education, and what purpose education serves in a child’s life. The five philosophies of education that we recognize are: Essentialism, Perennialism, Progressivism, Social Reconstructionism, and Existentialism. 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I must also have a general understanding of theRead MoreMy Philosophy Of Education1056 Words   |  5 PagesPhilosophy of Student Engagement My philosophy of education is that every child should receive high quality education that is inclusive, relevant and meaningful to their life. I am a firm believer of making pedagogy relatable to my students. My vision is driven by my personal experiences with the American school system. I was what is thought of as â€Å"A child at risk†. I am an immigrant, black, Muslim student. My life is transactional as I am a part of multiple marginalized groups. Most of my teachersRead MoreMy Philosophy Of Education And Education864 Words   |  4 PagesPhilosophy of Education Children are the future and their education is the key to our society’s success. When considering this, I realize I have an immense responsibility as an educator. The main focuses of my teaching are active learning, building character within students, and providing meaningful curriculum. I want to create a comfortable setting where every student feels safe to learn. In many ways, my philosophy agrees with the holistic approach to education. I feel this challenges the studentRead MoreMy Philosophy on Education814 Words   |  3 PagesMy Philosophy of Education I think when I made the decision to become a teacher I was not thinking the seriousness of this decision. When we become teachers we also become the molder that will shape our student to be successful in life. But when you decide to become a teacher in a Christian school you are not only shaping this student to be successful in life but we are also shaping their Christian mind to do things with a feeling knowing that they are shape and where made by the image of GodRead MoreMy Philosophy Of Education1015 Words   |  5 Pagesimmediately sparked my interest in becoming an educator and share my personal beliefs on the important aspects of education. In addition to this, I will present various traits I believe are essential and critical for teachers to successfully fulfill their role as an educator. During my elementary years, I developed an urge to frequently ask many questions during the school day. Being able to question anything was astonishing to me. This was because my parents were unable to answer my questions and help

Week Discussion Free Essays

As discussed, Loaning is one of the developing countries which have rhodium reserves under its surface. Talking about the Loaning, it is famous for his pastoral settings and there are nomadic tribes who usually drive cattle and gain their living. One of the significant Importance that this country has Is related to the Loaning monkeys who lives In the vulgar hardwood forest which are not found anywhere around the world. We will write a custom essay sample on Week Discussion or any similar topic only for you Order Now Looking at the literacy rate of the country, 90% of the population is illiterate. Other than this, child mortality rate is highest and the life expectancy of the population is 5 years. Modern infrastructure is almost nonexistent exterior the capital of Loaning. Natural environment is almost unspoiled which is because economic developments did not happen in the past years (Farrell et. Al, 2011). As discussed, Loaning is one of the developing countries which have rhodium reserves under its surface. Talking about the Loaning, it is famous for his pastoral settings and there are nomadic tribes who usually drive cattle and gain their living. One of the significant importance that this country has Is related to the Loaning monkeys who lives In the virgin hardwood rest which are not found anywhere around the world. Looking at the literacy rate of the country, 90% of the population Is Illiterate. Other than this, child mortality rate Is highest and the life expectancy of the population Is 45 years. Modern Infrastructure Is almost nonexistent exterior the capital of Loan. Natural environment Is almost unspoiled which is because economic developments did not happen in the past years (Farrell et. Al, 2011). As discussed, Loaning is one of the developing countries which have rhodium reserves under its surface. Talking about the Loaning, it is ammos for his pastoral settings and there are nomadic tribes who usually drive cattle and gain their living. One of the significant importance that this country has is related to the Loaning monkeys who lives in the virgin hardwood forest which are not found anywhere around the world. Looking at the literacy rate of the country, 90% of the population Is illiterate. Other than this, child mortality rate is highest and the life expectancy of the population is 45 years. Modern Infrastructure is almost nonexistent exterior the capital of Loan. Natural environment Is almost unspoiled which Is cause economic developments did not happen In the past years (Farrell et. Al, 2011 ). As discussed, Loaning is one of the developing countries which have rhodium reserves under its surface. Talking about the Loaning, it is famous for his pastoral settings and there are nomadic tribes who usually drive cattle and gain their living. One of the significant importance that this country has is related to the Loaning monkeys who lives in the virgin hardwood forest which are not found anywhere around the world. Looking at the literacy rate of the country, 90% of the population is illiterate. Other than this, child mortality rate is highest and the life expectancy of the population is 45 years. Modern infrastructure is almost nonexistent exterior the capital of Loaning. Natural environment is almost unspoiled which is because economic developments did not happen In the past years (Farrell et. Al, 2011). As discussed, Loan Is one of the developing countries which have rhodium reserves under Its surface. Talking about the Loan, It Is famous for his pastoral settings and lives in the virgin hardwood forest which are not found anywhere around the world. Did not happen in the past years (Farrell et. L, 2011). As discussed, Loaning is one of this country has is related to the Loaning monkeys who lives in the virgin hardwood the country, 90% of the population is illiterate. Other than this, child mortality rate is highest and the life expectancy of the population is 45 years. Modern infrastructure is almost nonexistent exterior the capital of Loaning. Natural environment is almost years (Farrell et. Al, 2011). As discussed, Loaning is one of the developing countries the population is illiterate. Other than this, child mortality rate is highest and the life expectancy of the population is 45 years. Modern infrastructure is almost nonexistent exterior the capital of Loaning. Natural environment is almost unspoiled which is because economic developments did not happen in the past years (Farrell et. Al, 2011). As discussed, Loaning is one of the developing countries which have rhodium economic developments did not happen in the past years (Farrell et. Al, 2011). As discussed, Loaning is one of the developing countries which have rhodium reserves significant importance that this country has is related to the Loaning monkeys who did not happen in the past years (Farrell et. Al, 2011). How to cite Week Discussion, Papers

Poetry Essay June 16 Example For Students

Poetry Essay June 16 The poem is a free verse there is no punctuation; it describes the anxious thoughts of a teenaged boy who does not know what tomorrow will hold. The title of the poem includes the words June 16th. This date is a very significant date in the history of South Africa, as Youth day is commemorated and celebrated on this day. It goes back to the time in South African during the Apartheid regime. On June 16th 1976 thousands of students marched in the streets of Sweet to protest against Bantu education, which limited the level of education to most South Africans. There was an angry youth crowd fighting against and angry government and this resulted in the police killing two hundred young people and injuring hundreds more. This poem is therefore a good poem as it reflects how the people felt during this time in history and it also reflect where we come from as a nation and how the youth can play such n important role in changing an entire history of a country. Critical analysis on the poem: A young mans thoughts before June the 16th, by Faze Johannes. To me A young mans thoughts before June the 16th, written by Faze Johannes is quite a good poem. I must admit I had to read it quite a few times before I started to understand it. Although it is a short poem, the style is simple and the writer gets straight to the point. I understand that the poem is about a young man who is about to go and fight for his rights in South Africa, but I feel that he would rather be somewhere else. I like the poem, it is not difficult to read and you can feel the emotions of the young boy through the words written in the poem. He is anxious about what tomorrow will bring and Just wants to be a normal young person. He longs for his mother and wants to spend time with his friends and he knows that he will probably die. In this poem, Faze Johannes is placing himself in somebody elses shoes (this person knowing that he was going to die as a result of the march of June the 16th). Therefore he is not the narrator of the poem but rather a character which will result in his death. The poet uses words like l, me and my which make the poem very personal and you can imagine the young man going through all the emotions that he is going through. The poem can be seen both as literally and figuratively therefore making the reader or narrator enjoy how the poem has been described. In the literal sense, the person in the poem is going to march, travel on a road (line 1) on June the 16th. There is a use of alliteration which occurs by the use of the phrase broad belch of beer (line 7). However figuratively, the march is the journey, the struggle, against apartheid for a better tomorrow. The speaker slows the poem down when reading it because of the repeated alliterations, this make the poem full of sadness. In the last line the poet writes that his sunset is drenched with red. This symbolizes that there is going to be a lot of lives lost and their blood will be spilled all over the place. The poet uses a lot of literary devices in the poem: Firstly the whole poem is written in small letters. This shows that the person in the poem feels inferior and does not think highly of himself. Also there are no punctuation marks used in the poem, the lines Just go on and on. This emphasizes the fact the is in an on-going struggle that Just goes on and on. His thoughts, his sweet memories of (his) youth are unstoppable.

Technology And Television Child Obesity Essays (803 words)

Technology And Television: Child Obesity Technology and Television: Child Obesity The children of today are becoming more obese, for the fact that they are obtaining laziness. They are spending more time in front of the television then they are getting their daily exercise. Their growing bodies need exercise to lose baby fat before it gets to be a serious problem. The growth of technology has formed a major impact on the obesity of today's children. This technology has substituted normal childhood play exercises with computer games that take less physical effort. Because of technology in today's society the problem with child obesity has become tremendously intensified. First, what is child obesity? The term child obesity means a ?child is a person between birth and puberty and obese is extremely fat: corpulent?(The American Heritage Dictionary 265,856). This disease is caused due to a lack of exercise and over-eating by a child. Child obesity can cause many medical problems for a child that suffers from such a disease. Obesty is a widespread disease that is growing incredibly worse as technology increases. Furthermore, it is obvious that the lack of exercise has a major part to do with child obesity; scientists blame the television for a substitute to outdoor sports. Kids are spending more time watch television than they are doing physical activities. ?The findings strongly support the notion that the most important lifestyle factor in childhood obesity is television watching?(Monmaney). The television brings the child's imagination to life, giving them entertainment to do without the running and exercising of outdoor sports. The more television a child watches the more obese the child will get. Next, the problem is getting so out of hand that the government is going to have to start getting involved. Satcher and Shirley Watkins, the undersecretary of agriculture for food, nutrition and consumer services said that, 'TV increases obesity, stifles creativity and shortens attention spans among young people' (Bauder). This is their reason for joining the campaign for a TV-Free America. It is estimated that an obese child watches an average of four hours and nine minutes of television each day. That is four hours that a child could be bonding with their family or taking action in some physical activity. Thus, problem with child obesity starts as young as infancy. If the child's parents do not stress exercise the child will find an alternative way to occupy their time. For example, playing a game cartridge rather than shooting hoops or flying a kite. The game cartridge provides cheap entertainment with very little fitness involved. Ross Andersen recommends that parents find alternatives to watching television for their children (Joseph). A parent should do anything possible to get their kids away from the television. Ether by making daily plans with timed intervals limiting the amount of television the child can watch or signing them up for YMCA sport activities. Even if the parent has a busy work schedule, make time to benefit the child. Although, there are numerous amounts of prescription drugs for child obesity, the side affects are too risky for the younger child. The easiest way to solve this well-known disease is by stopping the problem before it starts. ?'If you can intervene with overweight children before they are fully grown, you can often help them grow into their weight and prevent them from becoming overweight adults. Some overweight children don't need to lose weight as much as they need to gain weight at a slower rate.'? (Discroll) Moving on, some children do not need to lose weight, but need help growing into the weight they already have. They can use help to slow the rate at which they gain weight, making it easier for them to grow into it. Plus, the health risk faced by children with the disease of child obesity is immense. ?More than 70 percent of all cases persist into adulthood?(Mellin). Obesity during adult years is associated with increased rates of diseases such as hyperinsulinemia, coronary heart disease, angina, atherosclerosis, various cancers, orthopedic problems, and gout along with many other short-term and psychosocial consequences of obesity in children. Thus, with the technology in today's society the problem with child obesity has largely intensified. The management of obesity and overweight in children is an

Political Candidates essays

Political Candidates essays For eternity many Americans have fought for the same equal opportunities. A better job, a nice living environment, a better education, and a danger free America for them and their children. All this is a realistic goal to have, especially if you are an American trying to obtain this opportunity. During the 2004 campaign both the democratic and republican party are promising Americans these opportunities. However still may never be able to obtain such easy goals. Applying power, authority and influence to the valued things that support the public good, will produce the quality of life a society desires. In the present day, citizens in the United States demand certain valued things such as welfare, education, safe streets and healthcare. Through politics, citizens can apply their power in many different ways to get the things they want. Power is the ability to get someone to do something they may or may not want to do. Through the use of or the application of coercion, persuasion, manipulation and negotiation, power is used to influence the system. Every time election year rolls around we begin to hear the usual complaints of how politics is morally corrupt. It typically means we get to see the superficial image-oriented campaigning, negative attacks against one's opponent, and the thirty-second spot commercials that interupt our favorite program. Experts note that the rates of political participation in the United States, as measured by the percentage of elligable voters who register and actually cast their ballot, has been dropping for years, in part due to the fact that citizens are disgusted with the conduct of political campaigns. The overall impact of such politics is undermining the intelligence of the American populous by turning political campaigning into a childlike power struggle. Both the Democrats and Republicans have reverted to a state of guerrilla media warfare. World War I, World War II, Vietnam War, Korean Wa...

Examine the impact of the recent recession in the British Economy Essay

Examine the impact of the recent recession in the British Economy - Essay Example The contraction over the six quarters of the recession was 6.2%. That peak-to-trough decline was less severe than in Japan, Germany and Italy, but the recession lasted longer than in any other G7 economy†. The recession has impacted every sector of the British economy like production, consumption, employment, energy use, and government spending and tax revenue. The fragile situation of the banking system greatly impacted all sectors of economy and many private companies were forced to close down or end up in loss. Many corporate and small enterprises cut down their employees, who had an overall effect on the earning capacity and spending power of the public.Morover there was also a notable decrease in the demand of energy use as production and consumption of the country declined. Due to recession people look in for alternative renewable sources as they were unable to afford fuel charges as they suffered from lower income and lower unemployment rates. Looking briefly in to the e ffect of recession on different sectors of British economy, the following can be explained: I) Changes in Production and Consumption: Production and consumptions is an endless cycle of any economy or market of a developed, developing nation. Britain being a large economy has major public and private companies operating under its constituition.With the breakout of recession, the production and service sector of the country was doomed and this indeed resulted in a tremendous cut in the employment rate of the country. The finance sector and manufacturing sector being interconnected was worse affected which led to the closure of small private owned organizations and many service outlets. In 2008 the UK GDP fell by 5.1 % and this could be mainly because the UK government supporting more the finance sector rather than the manufacturing sector. Due to recession the worst hit area was the construction sector of British economy. By December 2008 , the construction sector of Britain shrank at fast pace than ever, taking civil engineering and commercial sub sectors along with it.Morover the slump in the housing construction field resulted in a downturn in housing market sector. The manufacturing sector being interconnected affected all the production units of the economy which resulted in lesser profitability. Unemployment was the end result and lower household consumption was the end result. As per (Dolling) â€Å"Household final consumption expenditure accounts for about half of the expenditure measure of GDP and is seen as an important economic indicator.† II) Changes in Employment, Unemployment and Productivity; It is a very obvious fact that, recession can bring around sharp decline in the employment rate of an ecnomy.Since the productivity is low, there can be a very evident decrease in the job cuts and this is directly related to decreased house hold consumption .Many people were removed from employment and also faced with considerable cut in their salary r ate because of slumber economy. â€Å"Troubled house builder Barrett last week announced plans to cut 1,000 of its 6,700-strong workforce while Pen dragon, the country's biggest car dealer, laid off 500 workers†(Blackden).If such is the case with employment cuts, unemployment rates in the country can soar which will make the people with less or no spending power. Since recession of 2008, many students who have

Research Design Assignment Example | Topics and Well Written Essays - 1000 words

Research Design - Assignment Example A mixed methods approach utilizes both qualitative and quantitative data collection and analysis techniques. Qualitative techniques focus on understanding the salient meaning of human experiences (Cronholm and Hjalmarsson 89). In this specific research, the qualitative approach will target to understand the customers experiences concerning the consumption of taboo foods. A qualitative study will help in understanding different views, opinions, convictions, and attitudes of customers towards taboo foods. On the other hand, quantitative research will help in establishing any existing relationships between different variables identified in the research. Quantitative research helps in providing measurable evidence, which is useful in explaining the cause and effect relationships. Some research questions identified above will be best addressed using quantitative techniques. Prior to conducting both interviews and questionnaires, it is important to seek consent from both the interviewees and the respondents. This means that all the respondents and interviewees should sign an informed consent form (Sadan 258). This is a critical step in promoting ethical considerations in any research. The qualitative part of this research will seek to analyze the views of customers concerning their experience of taboo foods. Therefore, interviews prove to be the most effective data collection technique. Purposive sampling will serve as the most appropriate technique in the selection of interviewees. This means that customers who are likely to give the most productive answers will be the target of the interviews. Moreover, some hoteliers will attend the interview sessions in an effort to outline the approaches and the strategies they use in ensuring that customers can perceive taboo foods more positively. Since there is limited time and resources, a specific number of manageable interviewees will be selected. The interview sessions will involve the use of open-ended questions and

Migrant Workers in North America Research Proposal

Migrant Workers in North America - Research Proposal Example Migrant labor in different forms is found in North America, South Africa, India, Western Europe, and the Middle East. In both the Middle East and Europe, migrant labor habitually has been employed for urban instead of agricultural work and entails prolonged durations of residence (Foner, 2001). In contrast, in Northern America, migrant work is inclined for agricultural work, largely during times of harvest. The necessity for agricultural migrant labor develops from the cyclic nature of yielding (Williams, 2004). Problem Statement The purpose of this study is to highlight the status of migrant workers in North America. Despites migrant labor patterns being present in different parts of the globe, not any can be compared with the magnitude and extent of the labor patterns in the United States. Migrant laborers may be moved to their work areas by a contractor who is charged with the responsibility of supplying the farm owners with the required workers or the migrant laborers may go to t he farms by themselves (Frum, 2000). Therefore, this study will investigate all aspects of migrant workers in North America (Hanson, 2006). Significance This study should be conducted so as to help people become familiar with the topic of migrant workers on North America. ... Nevertheless, during the period of 18th and 19th centuries, when slaves were set free and the slave trade was outlawed, workers from the foreign areas started to be recruited to compensate for the need for low-priced labor (Wright, 2003). In addition, there were a large number of sources for cheap workforce. Laborers from China were among the first people to be transported to North America in considerable numbers. Nevertheless, the federal administration restricted movement migration from this area with the 1882, Chinese Exclusion Act. During the start of the 20th century, individuals from the Philippines and Mexico started to enter North America to work in the farms as cheap laborers. In addition, different sources of low cost agricultural labor in this period came from untrained European migrants (Borjas, 2007)Unlike Philippine, Mexican, or Chinese laborers who came to North America purposefully to provide cheap labor in farms, European migrants did not come to North America to pre cisely work as laborers (Zimmermann, 2005). Nevertheless, they were employed as laborers in these farms. In addition, numerous a large number of Chinese, European, Philippine, and Mexican immigrants who moved to North America as laborers did so with the objective of finally buying their own lands and farms. Nonetheless, because of the complexity encountered in getting sufficient capital, this objective was frequently not attained. Literature Review In the Northern part, migrant labor travels regularly from south to north after the harvesting period, while in the Southern part migrant labor moves from north to south after harvest. The majority of agricultural laborers travel in well

A History of Digital Dignatures

A History of Digital Dignatures History of Digital signatures Whitfield Diffie and also Martin Hellman throughout 1976, were the first that explained the idea of an electronic digital unique structure. It was while they simply conjectured in these kinds of techniques, and quickly after, Ronald Rivest, Adi Shamir, along with Len Adleman conceived the RSA protocol. This could be utilized to create ancient electronic digital signatures. Ddespite the fact that simply being a proof-of-concept, the plain RSA signatures are not secure. The initial extensively advertised software package to provide digital signature had been Lotus. It was introduced throughout 1989, and is usually employed by the RSA algorithm. To make RSA unique tips, create an RSA essential set containing the modulus d thats the product of two large primes. Also imagine the integers: e as well as d such that e d = 1 (mod f(n)) The actual signers general public essential is made of n and also e, and the signers solution key is made up of d. For an indication, there is a communication m, and the sign computes s = md (mod n) To ensure, the receiver checks that s e = m (mod n). While noted before, this kind of basic structure just isnt really protected. In order to avoid episodes, one can very first, and then can implement a new cryptographic hash function for the communication m. And then he can apply the RSA formula described previously mentioned to the result. This strategy might be established secure inside so-called arbitrary prediction model. Some other digital camera unique strategies have been quickly created soon after RSA. The primary are Lamport signatures, Merkle signatures (also known as Merkle trees or perhaps Hash trees), and Rabin signatures. Inside 1988, Shafi Goldwasser, Silvio Micali, and Ronald Rivest took over as very first to carefully outline the protection specifications associated with digital trademark strategies. They defined any pecking order regarding attack models regarding unique schemes, and also found the GMR personal structure, the first that can be which may prevent perhaps an existential forgery in opposition to a new chosen information invasion. The majority of early on personal plans had been of the comparable type: they call for conditions trapdoor permutation, such as the RSA perform, or perhaps in true with the Rabin personal system, computing rectangular modulo amalgamated n. A trapdoor permutation family is a family group associated with permutations, particular by a parameter, that is simple to work out inside the forward route, yet is hard in order to figure out inside the invert path with no by now knowing the private essential. Even so, for every parameter there is a trapdoor (exclusive important) that if identified, quickly decrypts what its all about. Trapdoor permutations may very well be public-key security techniques, in which the parameter will be the open public essential and the trapdoor will be the key, and also where encrypting corresponds to computing the particular onward direction of the permutation, whilst decrypting corresponds for the change direction. Trapdoor combining can even be seen as electron ic digital personal schemes, where computing the opposite direction with the entire secret key is thought of as signing, and research the actual forwards course is performed to verify signatures. Because of this messages, electronic digital signatures are often called determined by public-key cryptosystems, in which deciding upon is equivalent to decryption and verification is the same as encrypted shield, however this isnt the only method electronic signatures are usually calculated. Employed immediately, such a unique system is actually at risk of a new key-only existential forgery attack. To make a forgery, the particular attacker choices any haphazard trademark s and uses the confirmation process to look for the communication m equivalent compared to that signature. Used, nevertheless, this sort of unique isnt used right, but alternatively, the material to become signed can be initial hash to generate a short digest thats then closed. This forgery assault next, only generates the actual hash function output which refers to s, and not a message that leads for its benefit (which does not cause an attack). Within the random oracle model, this specific hash-and-decrypt form of unique is existentially un-forgeable, actually in opposition to a chosen-message assault. There are several top reasons to sign this type of hash (or perhaps message absorb) instead of the entire record. For performance: The trademark will probably be much quicker thereby save time considering that hashing is mostly considerably quicker than putting your signature on in practice. For being compatible: Mail messages are normally little bit guitar strings, however, many signature strategies run on other areas (including, in the case of RSA, amounts modulo an amalgamated number n). A new hash perform may be used to convert an haphazard feedback into the appropriate file format. With regard to ethics: Without the hash operate, the words to end up being signed might have to end up being divided (divided) in prevents sufficiently small for your unique system to do something on them straight. Nonetheless, the particular device in the agreed upon blocks is not able to acknowledge if every one of them is present and in the proper get. ADVANTAGES AND DISADVANTAGES OF DIGITAL SIGNATURES The main benefit thing about public-key cryptography can be the increase in security, as well as comfort. This is because the private keys never need to be transported or exposed to any person. In a very secret-key technique as comparison, the secrets recommendations should be carried (both physically and through a conversation station), and there might be a possibility that the opponent could find the secret during their transmitting. Another significant benefit from public-key programs is that they provide one way functions with regard to digital signatures. Validation by the way of using secret-key systems requires only the expressing associate of the key. But sometimes it needs interaction of a third party as well. Therefore, a new mailer can be easily repudiated by a previously authenticated concept. This is through proclaiming how the discussed solution ended up being for some reason affected by the events revealing the secrets. As an example, the particular Kerberos secret-key authentication method consists of a new central repository that maintains replicates in the solution recommendations of most consumers. This way an attack on the databases will allow widespread forgery. Public-key authentication, conversely, stops this sort of repudiation; every single individual offers single obligation regarding safeguarding his / her individual crucial. This particular residence associated with public-key authentic ation is frequently named non-repudiation. A problem with using public-key cryptography pertaining to encryption is actually rate: youll find well-liked secret-key encryption techniques which are drastically more quickly as compared to any kind of available today public-key file encryption strategy. On the other hand, public-key cryptography works extremely well using secret-key cryptography for the greatest involving all possible. For encryption, the very best option would be to combine public- and secret-key methods to achieve the two security benefits of public-key programs and the velocity benefits of secret-key systems. Your public-key technique may be used to defend the key which is used to ensure the bulk of personal files or even communication. Such a process is known as digital camera envelope.. Public-key cryptography may be susceptible to impersonation, nevertheless, even though users exclusive recommendations usually are not obtainable. A successful invasion with a qualifications specialist enables an adversary in order to impersonate anyone the particular adversary selects to by using a public-key qualification from your jeopardized expert to situation an integral in the adversarys option to the category of yet another person. In several conditions, public-key cryptography is not required along with secret-key cryptography on its own is risk. This consists of situations where protected secret-key arrangement may take spot, for example through consumers conference within an individual. It also includes conditions in which a one expert understands and also manages all of the recommendations. As an example, a new closed financial program. Since the management knows everybodys keys already, theres not a lot advantages for it to get public. Furthermore, in public-key cryptography it is normally not needed in single-user surroundings. For instance, if you want to keep the data protected, you can do so with any kind of secret-key file encryption algorithm employing, declare, your individual security password because magic formula essential. Generally, public-key cryptography is best suited with an available multi-user natural environment. Public-key cryptography just isnt meant to exchange secret-key cryptography, but instead to be able to dietary supplement the idea, to restore safer. The initial way of using public-key methods ended up being for risk-free crucial exchange, in the otherwise secret-key system, which is nonetheless among its major capabilities. Secret-key cryptography remains vitally important and is also the subject of a lot continuing review as well as investigation. A few secret-key cryptosystems are usually discussed inside the areas about prevent ciphers along with flow ciphers.

Live With Lightning Essay -- Essays Papers

Live With Lightning The main hero of the novel is looking for an answer to the question: â€Å"What is his place as a scientist in the world.† The book focuses on the historic period from the 30s till the end of the World War II. A common American post-student wants to become a scientist. He has nothing except his talent, courage, patience, persistence, and strong will to devote his life to physics. On obtaining his diploma and his appointment as an assistant and teacher in the University of Columbia, he spent his summer washing dishes, working at a gas station in a place with a significant name High Hope. He found by chance that he had taken the job from a man who had a family to support. Eric Gorin moved on. When asked whether he is especially interested in any particular field of physics, Eric frankly answered that he didn’t know enough about any of them yet. One of Eric’s professors Hollingworth is very kind to him, but physics is only a career, his way of making money. Eric was going to teach freshman physics lab and take his own courses towards his doctorate as well. â€Å"You’ll probably find the first year rather confusing and hard work to teach between the two schedules, but things will straighten out for you after a while. â€Å" – indifferently notices Earle Fox, department chairman. Eric is proud of talking to the Nobel Price winner, such a prominent figure in science But Earle Fox is a good artist. No one could guess how empty and unhappy his life is, the life of a skeptic and pessimist, the life of stereotype and standard. He never cared for the work, never put even a spark of passion into it. No soul there could be in the pure, abstract science. The men Fox saw had a fine and delicate intelligence, but the society which had reared them, had also told them that they were working in fields that were foreign to mainstreams of ordinary endeavor. The knew the verdict pronounced on them was the opposite of justice, they had made themselves willing to believe that science which they found most interesting in life had no connection with life. They found the peace, which made work possible. So that from disenchantment with the science, he had progressed to contempt for its practitioners and to a still profounder contempt to what he did. Earl Fox is the first symbolic impediment for Eric. He asked Gorin what made a young man choose of all... ...e going to make the grade as a civilization. The millennium was at hand. But the hopes were destroyed; atomic energy was used as a threat, open or implied to frighten other countries. He preferred painful, distressing truth to a peace-giving lie. He chose his way, and understood that every lab in the country was under pressure buy the military men and the people who had deliberately confused the bomb with atomic energy. He says: â€Å" I’m not going to be any Earl Fox. No student will hear me say, â€Å" What difference does it make?† Everything makes a difference now. Indifference is condemnation of the human race said Febermaher. Indifference is innocence sinister, which makes the minds and souls deliberately atrophied. When Americans asked, with horror, â€Å" How could the Germans be made to believe such things?† Febermaher was tempted to reply, â€Å" What makes Americans think that they would be any different†. Indifference is the bovine stupidity with which a herd of cows watch one of their own number being slaughter. And this sinister innocence is the ultimate cruelty of the universal kind. In America it is called cruelty, in Europe, the other side of the coin was called practicality.

Indian Retail Industry

EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler, or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person, through mail, telephone) or where (from a store, by the street or in the user’s home).In the past, retailers secured customers loyalty by offering convenient locations, special or unique variety of goods, greater or better services than competitors. Retailers struggled in developed countries because of their saturated market and forcing them to invest in developing countries like India, China etc. And India has been ranked fifth most favourable market for foreign retailers, according to AT Kearney’s GRDI (2012). An Industrial Analysis on Retail Industry mainly concentrating on Food & Grocery is done in the project using Qualitative methods which includes PEST analysis, tracking mergers & acquisitions etc. nd Quantitative methods which include comparison among the companies and comparison with the US markets. Certain limitation was faced while searching for data but it's made sure it is from a reliable and trusted source. 1 Chapter 1 INTRODUCTION 2 1. 1. Overview Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use. Present day consumers shop for goods and services at store retailers, non store retailers etc, but the best known retailer is the departmental store. Generally a retailer tend to buy goods or services in large quantities from manufacturers or importers hich may include a middleman (wholesaler) or may directly purchase from them and then sell those to the end – user consumer as small quantities or in in dividual items. Retailers can be considered as the end of the supply chain, because they are final means from which the consumer receives their desired goods or services. Moreover in the marketer’s point of view retailing plays a major role in the overall distribution strategy, which means that to attain an efficient supply chain management retailer is the main source to assess the actual demand in the market.Some world leading retailers are (as per Revenue):1 1. Wal-Mart (US) 2. Carrefour (France) 3. Metro (Germany) 4. TESCO (UK) 5. Lidl Stiftury (Germany) The world market is found is undergoing continuous transformation. And especially when retail market is consider, lots of innovation and cut throat competition is observed. If we consider in India the retail sector constitutes to 22% of GDP and provides 8% of employment. 2 Indian retail sector worth is found to be US$ 350 billion and is growing at a rate of 15-20%3, it is estimated that the value of the retail sector may i ncrease up to US$ 450 by 2015.This high growth rate has attracted many of the foreign investors to invest in India especially in Grocery and Apparel as a part of FDI in multi brand retail. 4 Top retailers in India are; 1. Reliance Fresh 2. Food Bazaar 1 2 www. moneycontrol. com www. ibef. org 3 Pricewaterhousecooper research 4 Deloitte research 3 3. Spencers Mart 4. More 5. Nilgiri's The organized retail sector is found to be only 5%, which shows a huge potential in retail sector and estimated to increase to 9% by 2015. Figure : 1. 1 Organized retail has huge scope of expansion Unorganized retail penetration Organized retail penetration % 9% 20% 95% 91% 80% 2011-12 2015-16 2020-21 Source: Indian retail market sep 2011, Delioitte Aranca research 1. 2. Global Scenario In the last part of 20th century, the world saw the emergence of the retail industry, majorly the supermarket found to dominant grocery retail form. And with the latest advancement in the technology like the bar code, RF ID etc. allowed a store to manage thousands of items and ‘just-in-time’ store replenishment. Computer operated logistical systems integrated with the stores assess the consumer demand in a single electronic system has led to expansion of the retail sector.But with the saturated local market, high competition pushed the major retailers into the globalization though process. And at the same time many government in the mid 1990’s have opened their economies inviting for foreign retail investors. However major issue faced is the economic slowdown that has resulted due to the uncertainty in IT sector and other financial spending. Moreover consumers themselves became much more price conscious, sensitive to price hikes and conservative in their buying, particularly in the developed economies. 4 Even though, Retail industry continues to be the world’s largest private industry with above US$ 8. trillion sales worldwide annually, this accounts nearly 10-15% of GDP f or most economies. 5 Major employer in most of the economies: ? ? ? ? 18% in US 14% in Poland 9% in China 17% in Europe Biggest retail countries in world (as per sales) ? ? ? ? ? US EU China UK India US$ 4. 7 trillion US$ 2. 9 trillion US$ 800 billion US$ 498 billion US$ 350 billon So from the above data it is evident that some developing countries like China and India made up to the top retailers in the world, which shows the huge potential for retail in these economies as major part of the retail is dominated by the unorganized sector.Retailers around the Globe; Table : 1. 1 Rank 1 2 3 4 5 6 Country UK Spain France Germany Italy Switzerland % of International retailers present 55 51 49 47 45 42 5 www. Livemint. com 5 7 8 9 10 Austria UAE China Russia 42 41 40 39 Source: CB Richard Ellis, 2010 The above table shows the concentration of the international retailer in to their economy, where UK topped the list and India ranked 44 in the list (as a lot of clarifications for the interna tional retailers are required).Study also concluded that developed economies are still the favourable markets for international retailers. 1. 3. Indian Scenario The retail industry in India is one of the most attracted market in the world. The major reason for this is, the market is highly unorganized. Almost 90% of the retail market is under unorganized sector where the business are run as kirana stores and family businesses. The organized sector is only less than 10% which is very low compared to other countries like US, UK etc which are having 50%-70% organized sectors.Almost all global retailers are looking out for an opportunity to enter into the Indian market as they knows the growth of the sector in India. Even though food and grocery is having the maximum market share of about 69% in the retail market, its share in the organized market is only 3% which shows the retailers who are mainly into food and grocery sector have an advantage among other retailers. The research conduc ted by Technopak reported that, in 2011 Indian food and grocery sector was estimated to be USD 325 billion that accounts for the 69% of the overall retail in India.This is expected to grow to USD 425 billion by the end of 2016 at a Compound Annual Growth Rate of 5. 5%. In this, the market share of the organized food and grocery was estimated at USD 9 billion which is expected to witness a growth to USD 34 billion by 2016 at a Compound Annual Growth Rate of 30%. 6 The study shows that there is an exponential growth in the Indian organized food and grocery sector in the next few years. 1. 4. Major Retailers in Food and Grocery The major retailers in India are Reliance Fresh, Spencer Mart, More, Nilgiri's and Big Bazaar.The various aspects of these retailers are explained in the following sections of this report. As the organized food sector is very small, the market shares of these retailers are pretty difficult to find. 6 http://www. indianretailer. com/article/sector-watch/food-and- grocery/Standing-against-each-other-1489/ 6 1. 5. Research Objectives 1. To identify the market share and nature of competition of Indian retail industry. 2. To understand the market segmentation of the industry. 3. To conduct PEST analysis for the industry. . To study the difference between standalone and conglomerate diversification in the industry. 5. To analyze the mergers and acquisitions carried out in the industry. 6. To study the international exposure of the industry. 7. To determine the technologies used in the industry. 8. To study the marketing initiatives carried out by the industry 9. To analyze the future prospects of the industry. 10. To Compare the Indian retail industry with US, UK and France. 7 Chapter 2 REVIEW OF LITERATURE 8 2. 1. IntroductionThe size of Indian retail is about US $350 billion but it is highly unorganized. Indian retail is dominated by 15mn independent retailers consisting of kirana stores, chemists, footwear shops, apparel shops, paan and bedi s talls, handcart and pavement vendors, which together makes up ‘unorganized market’. 7 But this situation will not be the same always specially with the fact that multinational companies are trying to enter Indian market. Investors view India as an attractive investment destination. India stands at 4th attractive location for FDI (Ernst & Young, 2012).In 2011, Global retail development index (GRDI) stated that â€Å"time to enter Indian market is now†(Kearney,2011). Some major retailers in India (Kumar, 2011)? ? ? ? ? ? ? ? ? ? ? ? Food & grocery: Big Bazaar, Food Bazaar Consumer electronics : e-zone Entertainment : Bowling Co. Books, Music and gifts : Depot Fashion and accessories Electronic retailers Time wear retailers Pharmaceutical retailers Telecom retailers Jewellery retailers Footwear retailers Catering service retailers 2. 2. Conditions in Retail IndustriesGlobally, A survey in small towns in Minnesota (Brennan,1991) showed that specialized services, offe ring better quality products and improved customer service were most successful strategies while sales & promotions and lowering prices were least successful. It was observed that consumers are more focussed on new discounts compared to old ones. (Brennan, 2000). A survey conducted in south India showed some decision making styles of south Indian peoples, mainly brand conscious, high quality conscious, confused by over choice style and recreational shopper style. (Canabal,M. E,2002).Until 2011 ,Indian central government denied FDI in multi brand retail and even single brand retail was limited to 51% ownership. In November 2011, India’s central government 7 Business monitor international(Indian retail report Q1,2012) 9 announced retail reforms for both multi brand and single brand retail. In December 2011, under pressure from opposition Indian government placed retail reforms on hold till it reached to a consensus. The reforms for single-brand stores to enter Indian market but on a condition that 30% goods should be purchased from local suppliers was approved by the Government in January 2011.Organized retail is increasing at the rate of 45-50% per annum and increases its share to 16% by 2012. On the other hand unorganized retail is increasing at the rate of 10%. Major increase can be seen in personal care, jewellery, sports goods and beverages. 8 According to A associates report, some of the benefits of multi-brand retail are ? ? ? Removal of intermediary Job creation No threat to kiranas India has been ranked as the most attractive nation for retail industry among 30 emerging markets. (Senjam Dwijorani, Consolidation phase in Indian retail industry).According to a Mc Kinsey & company report titled â€Å"The great Indian Bazaar: organized retail comes of age in India†. Organized retail is supposed to increase from 5% in 2008 to 14-18% by 2015. Private labels contribute to 10-12 % of organized retail industry and are growing very rapidly. Key play ers being Westside, Shoppers stop, Spencers, Future group, Reliance and Bharti walmart. Highest penetration is by Westside at 90% followed by reliance at 80% and pantaloons at 75%. Shoppers stop and spencers have 20 and 10% respectively.According to Deloitte’s report on â€Å"Global powers of retailing 2013 , Retail beyond†, the retail industry grows despite difficult economic condition. Most of 250 retailers posted an increase in retail revenue with most of the companies experiencing declining sales. The top 250 maintained a healthy 3. 8 % composite net profit in 2011,matching the industries 2010 result. The average size of top 250 companies in 2011,as measured by retail revenue topped US$17 billion. A crisil report shows the Indian retail market is most fragmented in the world and only 2% compromises of organized sector. This shows potential for growth is immense. ASA & Associates report, August 2012 10 Chapter 3 INDUSTRY ANALYSIS 11 3. 1. Market Share and Nature of Competition The current retail segment contributes 22% of the country’s GDP and 8% of the total employment. And more over India has emerged as the fifth most favourable destination for international retailers9. According to AT Kearney’s GRDI (2012) â€Å"India remains a high potential market with accelerated retail growth of 15-20% expected over the next five years†. India retail sector values US$ 350 billion and is growing at a rate of 15-20%, as per Pricewaterhousecooper (PWC) research report.Mass grocery and apparel are the two most favoured segments for FDI in multi brand retail in India, according to the study conducted by Deloitte. The FDI inflow in single-brand retail trading during April 2000 to December 2012 stood at US$ 42. 7 million, as per the data released by Dept. of Industrial Policy and Promotion (DIPP). A report (KPMG, 2010) indicates that the retail business in India has not able to deliver the expected results, expect a few players. The growth of organized retail trade decreased from 35% in 2007-08 to 10% in 200-09.Food and Grocery segment has been dominated by retailers not organized till date, except a few players like Big Bazaar (Food bazaar), Reliance (Reliance Fresh), RPG (Spencer’s), and AV Birla Group (More). Organized retail is in continuous increase compared from past. Retail can be classified in different sectors such as Food & Grocery, Clothing, Durables goods, Shoes, Furniture, Services, Catering, Jewellery & Watches, Books, Music & Gifts, Mobile phones etc.. Figure : 3. 1 Grocery sales across countries (2010) 18. 40% 12. 40% 11. 10% 10% 3% India Source: IGD international 9 2% USA China Russia Brazil UK ww. ibef. org 12 The highest penetration of private label products is by Trent at 90%, followed by Reliance 80% and Pantaloons 75%, big retailers such as Shoppers Stop and Spencer’s have a penetration of 20% and 10%. 10 Figure : 3. 2 Market Breakup by Revenue (2011) 17% 3% 6% 4% 10% 60% Food and Grocery clothing & fashion Beauty & wellness Electronics Furniture & Furnishing others Source: Indian retail market sep 2011, Delioitte Aranca research The Net Revenues of the top retailers in India; Figure : 3. 3 Retailer Food Bazaar Spencer’s Reliance Fresh More Nilgiri’s Source: annual reports of the companies 010-11(Crs. ) 215. 1 98. 46 127. 67 163. 7 80. 49 2011-12(Crs. ) 298. 09 120. 62 210. 45 236. 8 97. 70 3. 2. Market Segmentation 3. 2. 1. Segment analysis The Indian economy is growing rapidly. An important contribution is made by the growing number of shopping malls. Shopping malls became a centre of attraction or a hang-out place in metro cities. There are development plans proposed 150 new malls in 2008. But what this does is we forget or ignore the traditional retail formats (pedlars, grocery stores and tobacco 10 Consolidation phase in Indian Retail Industry, Senjam. 3 shops etc. ). They continue to co-exist with the modern formats. Modern retail has help ed companies to companies to increase consumption and hence the demand for their products on the market. For example, Indian consumers would normally consume rice sold to the neighbouring Kiranas viz Kolam for everyday use. With the introduction of organized retail trade, it has been noted that the sale of Basmati rice increased by four times that he was a few years back: as a top quality, rice (Basmati) is now available at almost the same price as the normal price at local Kirana.Thus we can see the way a product is displayed, spoken and contiguous and how he won the heart and the minds of consumers affects its sales. It consumption continues to increase in the way; we can say that the local market would go through a metamorphosis of a change. This means that non- union retail trade would suffer a serious setback due to the outdated technology, poor supply chain, inadequate marketing etc. Thus, local stores would soon become things of the past or limited unexpected last minute purc hase. And it is also observed that avg. consumption of Indian consumer will come down to 34% in CY2015 and in addition up to 25% in CY2025.This indicates that, with gradual increase in income levels, Indian consumers are spending more on products of lifestyle or pimping the economies of lifestyle retail value. 11 Currently most popular organized retail formats are; ? Shopping Malls: Malls are larger form of organized retail today. These are mainly located in metropolitan cities, close to urban periphery. The field of shopping centres varies from 60000 m? to 7, 00,000 m? and above. The idea is to provide an ideal shopping experience that includes a mix of products, services and entertainment all under one roof.Some examples are Inorbit mall, Ansal Plaza etc. Specialty stores : These are the stores that focuses on specific market segments, specializing on particular products such as entertainment and leisure, gifts and so on. The most notable among these include channels such as Cross word, Planet M etc. Discounters: As its name suggests, the shops or factory stores, offer discounts on MRP by selling in bulk to achieve economies of scale or surplus stocks in season over. The category includes various perishable goods/ non-perishable. Example: Subhiksha. Department Store: Stores ranging from 20000-50000 Ft? responding to the diverse needs of the consumers. It includes localized departments like clothing, toys, home, groceries etc. the popular among these are Big Bazaar, D-Mart etc. Hypermarkets/Supermarkets: Big self service outlets, with strong emphasis on Food & Grocery store and personal sales and designated as supermarkets. These can still be divided into mini supermarkets typically from 1000 to 2000 Ft? and large ? ? ? ? 11 McKinnsey Global Institute 14 ? ? supermarkets from 3500 to 5000 Ft?. These stores now contribute to 30% of all Food & Grocery store in organized retail.More, Reliance fresh etc are some examples. Convenience stores: These are relatively l ow (400 – 2000 Ft? ) stores generally located near residential areas. They have a limited range of convenience high-sales of business products in stock and are usually open for long periods during the day, seven days a week. The prices are slightly higher because of premium convenience. MBO: Points of sale multi brands, also known as category killers, offer several brands on a single product category. They are generally well in places of markets occupied and cities. 3. 3. Policy FrameworkSince liberalization several policy measures have been taken with regard to regulation and control, fiscal policy, export and import, taxes, exchange and interest rate regulation, export promotion and incentives to high priority sectors. Food and agricultural industries has made an agreement with high priority a number of important releases and incentives. Some of the major policy changes are as follows: 3. 3. 1. Regulation and Control According to the extant policy, FDI up to 100% allowed un der the automatic route in food infrastructure (Food Park, Cold Chain / Storage).As for food retail FDI policy concerns do not permit foreign direct investment in the retail sector, with the exception of a single retail brand products. This policy is the same for all retail operations. FDI policy for the manufacture reserved for the SSI sector is the same for all items, so reserved and a separate dispensation for the items in the food processing sector is not intended. 3. 3. 2. Fiscal Policy and Taxes Broad fiscal policy changes have been introduced gradually. Excise & Import tariffs have been reduced substantially. Many processed foods are exempt from excise duty.Custom tariffs were substantially reduced on plant and equipment as well as raw materials and intermediates, especially for export production. Corporate taxes were reduced, and there is a shift towards market related interest rates. There are tax incentives for new manufacturing units for certain years, except in sectors s uch as: Beer, wine, soda flavoured with concentrates, confectionery and chocolate, etc. Indian currency (rupee) is now fully convertible for current account and capital account convertibility in the unified exchange rate mechanism is foreseen in the coming years. 15Repatriation of profits is freely permitted in many industries, with certain exceptions, which is another requirement offset by dividend income from exports. 12 3. 3. 3. PEST ANALYSIS PEST analysis is concerned as the environmental influences on the business. The factors are Political, Economical, Social, and Technological. 3. 3. 3. 1. Political Environment Political factors include government policies, fiscal policy, labour laws, safety regulations, competitor regulations, political stability and consumer protection. That influence and limit various organizations and individuals in society.Legislation relating to the retail was damaged many years. Political factors include goods and services that the government wants to provide or provided. 3. 3. 3. 2. Economic Environment Economic factors include economic growth, interest rates, exchange rates and inflation rate. These factors have a significant impact on decision-making and business operations. Exchange rates affect the costs of exports of goods and the supply and price of imported goods in the economy. The retail market consists of the purchasing power of people. So the total purchasing power is a function of current income, prices and availability of credit.Changes in economic conditions may affect the business or company. Economic forecasters Looking ahead to the next decade and is likely to find its forecasts of rising costs, shortages and up and down economic cycles. These changes in economic conditions provide new opportunities or threats in the market. 3. 3. 3. 3. Social Environment Social factors include income distribution, population growth rate, age, lifestyle changes, education and living conditions . Society that people grow in their beliefs, values and norms. People live in different parts of the country have different cultural value, which must be analyzed retail person or company.This will help you to understand the business strategy in order to meet the requirements of customers. trend is the social factor will also affect the business for retailers. 12 http://www. punebds. com/pf. asp 16 3. 3. 3. 4. Technological Environment Technological factors include technical aspects such as research and development activities, technology incentives and the rate of change of technological changes, new inventions and development, energy use and costs. They can determine barriers to entry, minimum efficient production and influence outsourcing decisions.Technological implementation can affect the cost, quality, and this leads to innovation. Technology is extensively used in some of the areas such as: ? ? ? ? ? ? ? ? Packing of the products Billing Mobile point of sale(POS) Digital signage Inventory management Customer s ervice Price changes and auditing RFID and location tracking 3. 3. 4. PORTER’S Five Forces Porter's Five Force model is to analyze the competition model, it helps to understand the nature of competition within the industry, and provides a good, simple but effective framework for the development and understanding of the competitive forces in the industry.Michael Porter created a framework, which identified five forces which act to either increase or decrease the competitive forces in the industry. These five forces is ? ? ? ? ? Threat of new Entrants Power of suppliers Power of buyers Availability of substitutes Competitive rivalry 17 Figure : 3. 4 3. 3. 4. 1. Threat of New Entrants The retail industry has seen a growth of the organized sector in recent years. Even though growth is not diversified, it was still significant enough to affect the unorganized retailers. This industry started ten years ago and has been declining number of independent retailers.If you walk through a ny mall, we notice that most of them are chain stores and there exist only a hand full of independent shops. While barriers to the establishment of trade is not impossible to overcome, the ability to establish favourable supply contracts, leases and be competitive, it becomes virtually impossible. Their vertical structure and centralized shopping gives retailers competitive advantage to independent dealers. 3. 3. 4. 2. Power of Suppliers In 1970, when Sears dominated the household appliance market, which set high standards for quality.Suppliers that did not meet these standards were omitted from Sears line. In this way, retailers have tried to exploit relationships with suppliers. This can be attributed to the fact that in the retail industry, suppliers often have very little power. Take the example of WalMart, which imposes strict controls on their suppliers. Contract with a large retailer like WalMart can make or break a small supplier. 3. 3. 4. 3. Power of Buyers Individually, cu stomers have very little bargaining power with retail stores. The prices offered by the center-stores are usually negotiable.They come with a tag attached saying ‘fixed price. â€Å"It warns the customer from the very entrance to the store, if you want discounted prices. ‘s Very difficult to negotiate. , But as a whole, if customers require high quality products at competitive prices, it helps keep retailers honest. 18 3. 3. 4. 4. Availability of Substitutes There is no shortage such as in the retail sector. This is not a monopoly in the market. The tendency in the retail sector is not specialized in one good or service, but to deal with a wide range of products and services. This means that what one store offers, you will probably find it in a store.Therefore, innovation and product differentiation are essential ingredients necessary to separately in the retail industry. Retailers offering products that are unique or have a clear absolute advantage over their competito rs. 3. 3. 4. 5. Competitive Rivalry There is no market without competition, and there are no better ways than the existence of competitive forces in the market to improve the quality, price, supply chain management, inventory management, etc. Retailers always face stiff competition. The slow growth of the market for the retail market means that companies must fight each other for market share.More recently, they have tried to reduce the cut-throat price competition by offering frequent flyer points, membership and other special services to try to gain customer loyalty. Given the relatively weak financial condition of unorganized retailers and physical space constraints on their expansion prospects of the sector itself is not able to meet the growing demand for retail. Therefore, organized retail, which now represents a small 4% of total retail sector is likely to grow at a much faster pace of 45-50% per annum and quadruple its share in total retail trade to 16% by 2011-12. 3. 4. Bus iness DiversificationDiversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The different types of diversification that are discussed in this report are as follows; 3. 4. 1. Standalone DiversificationSelf-contained and usually independently operating. They concentrate only on the specific category of products. Standalone diversification has large relationship with the firm’s current business. 19 3. 4. 2. Conglomerate Diversification The companies markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firm's current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility f the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. 3. 4. 3. Future Group (Conglomerate) But while contemporaries like Bharti and Tata has teamed up with Wal-Mart and Tesco in the wholesale business, Future Group has built its business by himself. Talks over sourcing partnership with Lawson Inc. Japan ended without agreement is happening this year. Under the new legal regime, it could be more opportunities for future groups to join forces with international traders.Future Group has recently reorganized its retail assets â€Å"simplification† of business and bring greater clarity to investors for business, Biyani says, and sees further expansion, not least the food in the arm, which he described as â€Å"profitable†. (And he adds: â€Å"Some of the high-margin businesses, where demand is not too high, that when concerns are greater food is good, profitable business .. † This week, the Future Group has acquired Express Retail Services, which operates in Delhi supermarket chain Big Apple. Biyani also outlines its goals for the store chain Food Bazaar. â€Å"Currently there are about 200 Food Bazaar stores. No.Maybe in five years, add another 150 to that number,† he says. 3. 4. 4. Reliance Fresh (Conglomerate) Reliance Industries plans to merge all its retail units within a single entity, which suggests he was not looking for a foreign partner in any of its businesses, a person with direct knowledge of the development said. The company started the process all the club's eight independent retailers, such a s clothing chain Reliance Trends and consumer electronics chain by Reliance Digital Reliance Fresh grocery chain, in a bid to remove defects and improve administrative cooperation and efficiency between different companies, people said.This will allow Reliance Fresh single retail entity by Reliance Retail, the group's holding company for retail sale. Reliance last Monday filed a petition in the Bombay High Court seeking permission for the scheme of arrangement of its several entities, including Reliance Retail, Reliance Fresh, 20 Reliance AutoZone format, car accessories, Reliance Trends, Reliance Footprint footwear chains, consumer electronics chain Media Reliance Digital, Reliance leisure, Reliance Gems and jewellery, and Reliance Replay Gaming. 3. 4. 5. Spencers (Conglomerate)Spencer Retail Ltd (Spencer) is one of the India's multi-format retail chain. Established in 1996, Spencer is a group of RPG Enterprises, one of the leading conglomerates operating in India and subsidiaries Cesc Ltd. In 1989, RPG Spencer won, and in 2005 launched its retail brand in the Spencer. Consequently, it Spencer spread to other retail formats starting Hyper Spencer, super fresh and daily formats. Currently Spencer food markets and food products, clothing and accessories, footwear products, home decor items and equipment and consumer durables. 3. 4. 6.More (Conglomerate) More is a group company Aditya Birla Retail Limited, a leading conglomerate in the retail industry with a clear focus on its vision to be a global company premiums. 3. 5. Mergers and Acquisitions 3. 5. 1. Reliance and BP (Merger) During the year 2010, BP and reliance industries limited made the partnership in the oil and gas business. 13 By announcing the partnership both the companies came to an understanding that BP takes 30% of partnership of 23 oil and gas production sharing contracts that which are done by reliance industries in India.This project would help Indians in getting gas and will help to reduce th e import cost included in gas. The same year reliance industries entered into partnership in us with an agreement of joint venture with the companies Atlas Energy, pioneer Naturals Resources and Carrizo oil & gas by three different joint venture agreements. 14 13 14 http://www. ril. com/html/aboutus/major_milestones. html http://www. ril. com/html/aboutus/major_milestones. html 21 3. 5. 2. Bharti Wal-mart (Merger) In order to lead the retail stores in India, Walmart has begun talks with Bharti enterprises for forming a joint venture.Two companies has equal partnership in wholesale business in India, so they decided to continue their business relationship in retail business by requesting the government to make decision for allowing up to 51% foreign direct investment(FDI) in multi brand retail. 15 The aim of joint venture is to establish wholesale cash-and-carry stores and back-end supply chain management operations in line by taking government guidelines. 3. 5. 3. Spencer's India Li mited (Acquisition) Spencer’s is one of the retail sector which sells food and non food FMCG products16.Spencer’s Retail is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books . More over it offers services like gift vouchers and easy loans. 17 Spencer’s has expanded its food retail chain by bringing food world that has been brought over by RPG group18 . The Company has filed an application with the Honourable High Court of Calcutta for merger of its wholly owned subsidiary company Music World Retail Limited with the Company, effective from 1 January 2012, which is pending approval as of date19. 3. 6. International ExposureIn the year 2006-07 ,the size of food industry in India was established at around Rs 8,80,000 crores in that the food industry accounts for around 374000 crores. Now growth of Indian food processing industry is up to 13% per annum20. 3. 6. 1. Dairy Dairy firms are one of the main contributors of Indian food industry among various sectors. In 2006-07 the size was 198000 crores & it is estimated to be 366484 crores by 2015. The states of Gujarat, Tamil Nadu, Kerala, Karnataka, Punjab and Haryana have established many dairy co-operatives running successfully. Most of the packed milk segment is 15 16 http://www. bharti-walmart. n/Overview-CareerAtBhartiWalmart. aspx http://info. shine. com/company/Spencers-Retail/204. aspx 17 http://info. shine. com/company/Spencers-Retail/204. aspx 18 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 19 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 20 Cifti. org/Reports/Ficci_Technopak%2008. pdf 22 dominated by co-operatives it contributes about 70% of the total revenues. In the milk products India, the reports have given that demand is growing faster than supply.The recent rise in milk prices have forced Indian government to Impose a ban on skimmed milk products and reduce Incentives for exports. Many products like Ghee, Curd, etc. has demand more and they are sold as unbranded in Indian market. As the health consciousness among people is increasing day by day ,the demand for milk is increasing in the market. Exports of milk from India to south east Asia countries have grown rapidly. The ice-cream industry though it is widespread is suffering from shortage of cold chain infrastructure and lack of big players in India. 3. 6. 2. Non-Alcoholic Beverages These are of two types namely; ? Carbonated and Non-carbonated drinks Some of the hot beverages are tea and coffee. Almost Rs. 5000 crores was accounted by fruit juices and fruit based drinks. The annual growth rate would be 10-12% India is the biggest country to produce tea in the world accounting for 28% of the total global production at 956 million kg's. Tea production in India is being increasingly improving year by yea r whose turnover itself is above Rs. 8000 crores. The growth has become 1. 2% per annum. India is the 4th largest exporter of tea in the world and it is also the 5th largest producer of coffee which is accounting up to 4% of total production in world.Almost everything produced is being exported. It came up to 75% of produced tea and coffee is exported21 The competitor for US food processing is Indian domestic industry. As it has the best climatic conditions it has got advantage to produce the agricultural goods and potential to cultivate the wide range of raw materials. some of the Indian companies have increased their market share by decreasing the prices for the products while import duties on food and ingredients have become relatively costly. The existing food laws will restrict the producers to use the ingredients, colors, flavors.Thus it has become the additional challenge to the US exporters interested in Indian market. 21 Food. export. org/resources/countryprofiledetail. cfm ? itemnumber=1015 23 3. 7. Technologies used in retail industry Retail industry is one of the most growing industry in the world today with a market share of above 50% with organized sector having a share of 5% whereas unorganized sector has over 90% of share22. Now the factor is to know how to maintain such share. moreover food & grocery alone takes around 62% of market share within retail industry.Everyday thousands of thousands transaction are done in retail market let it be regarding food & grocery or may be some apparels or some clothing. But it's really difficult to manage the details about all these. How to keep complete track of all the products? Earlier people used pen and paper techniques but will that suffice present days requirement. The answer to this question is a big No , it is not possible to implement such techniques today. At this part technology plays a vital role today. Storing the data in a proper manner so that whenever it is required can be fetched immediately without any delay.Database, Data warehousing, Data mining are some of the tools used nowadays for storing and retrieving data efficiently. Forecasting is used to predict future demand, e-commerce used online order and purchasing, The next part discusses how exactly each of the technology has played important role in retail industry. ? Forecasting tools are used to predict the total demand of any product in the near future based on the present or past purchase made by consumers. their details are saved on a computer and based on that prediction is made how much will be actually required to suffice the requirement.Database used to store details about a product how much is in the inventory, what is the amount that has been sold, who are the purchasers of such product, what is the buying frequency of the particular product etc. This is done using barcode scanners or RFID tags that is attached with the particular product. Barcode was the idea of two college students which actually came into effect on the late 1940’s and early 1950’s. Barcode is a code made of series of lines based on morse code and movie equipment. How it is read is by using incandescent light and an oscilloscope23.RFID tags uses radio waves to identify things automatically at any time. it can either be active with their own means of sending signals or passive like using a reader to read the details. Tag may contain manufacturing date, lot number, and serial number. Use of Credit card, debit card to pay for the products purchased can also be added to the technological usage in retail industry. Using cell phones as a medium to intimidate the consumers about any new offers on any product. ? ? ? ? ? 22 23 www. cci. in www. barcode-printing. co. uk/history-of-barcodes. htm 24 ?Use of e-commerce has been the bottle neck of retail industry now. with the ease of ordering stuffs with a click of a button, paying after receiving the product and other facilities has really made life of human be ings easy. Reliance Fresh, Spencer’s, Nilgiri’s, More, Big Bazaar and all uses such technologies. Food and grocery segment comprises mostly of all packed items having barcode on the backside through which its manufacturing date, expiry date, price can be monitored. 3. 8. Marketing Initiatives There are a lot of retail companies coming up nowadays but how to introduce it to public.The best way is advertisement in terms of television ads, hoardings, newspapers, etc. This section discuss about how exactly few retail companies has used advertising a tool to introduce their product to public. For this project five major food and grocery companies in India, viz. Reliance Fresh, Spencer’s, More, Nilgiri’s and Big Bazaar are considered. 3. 8. 1. Reliance fresh Reliance fresh with its splendid combination of red and green colour logo reflects a green environment. Their major advertising types are ? ? ? ? ? Print or broadcast ads through newspapers.Packaging throug h carry bags. Directories like in telephone directories. Audio materials like announcements through radio. Point-of-purchase displays as in when customers reach billing point they can see special offers or promotions. Other ways of promoting are direct marketing through e-mails, messages and personal selling through face to face interaction with customers. 3. 8. 2. Spencer mart Spencer follows same pattern as reliance like packaging, print ads, Audio materials, TV ads but one addition to it is every week a new published ad can be seen in local stores or website. 5 3. 8. 3. More More comes with orange colour logo having tag line â€Å"for you† or â€Å"hamesha extra†. More advertises through newspapers, online advertisement, packaging, etc. They promote by offering discounts and promoting traditional and local specialities during festive season. 3. 8. 4. Nilgiri’s Niligiri’s started in 1905 has a logo of green colour . It is a supermarket chain in south In dia. The major selling product in Nilgiri’s is fresh vegetables with hygienic and superior qualities. Advertising is very essential for promoting of products that led to the growth of Nilgiri’s.Direct marketing, personal selling, store promotion, sales promotion are other ways of advertising the product. 3. 8. 5. Big Bazaar Big Bazaar’s logo comes in orange and blue colour with tagline as †Is se sasta aur accha kahin nahi†. Some of its marketing initiatives taken arePromotional offers? â€Å"saal ke sabse saste 3 din†. ? â€Å"Hafte ka sabse sasta din(Wednesday bazaar)†. ? Exchange offers †Junk swap offer†. ? Future card(3% discount). ? Shakti card. ? Advertisement(print ad,radio,newspaper). ? Endorsement by M. S. Dhoni 3. 9. Future OutlookRetail industry in India, as we know, is one of the fast growing industry which accounts for 22% of its GDP at present24. The sector consist of only 5% of organized market and the rest und er unorganized which shows that there is a wide opportunity for large scale companies in the Indian market (Singh, 2012). The proposal of FDI was considered for taking up the growth of the Indian retail market during early 1990's. It was in the year 1991, the Government has opened up the retail market to FDI through a series of steps which are; (Singh 2012) 24 http://www. ibef. org/industry/retail-india. spx 26 Table : 3. 1 1995 ? World Trade of Organization's General Agreement on Trade in Services, which includes both Wholesale and Retailing services, came into effect. FDI in cash-and-carry (wholesale) with 100% rights allowed under the Government approval route. FDI in cash-and-carry (wholesale) brought under the automatic route. Up to 51% investment in single-brand retail outlet permitted. 100% FDI in single brand retail and 51 % in Multi-brand retail. 1997 ? 2006 ? ? 2012 ? In the year 2007, the Indian retail market stood at Rs 1. 33 billion witnessing a growth of 10. %. In this , organized sector shared only 5. 9%, but itself showed a growth of 42. 7%. It was expected to maintain a much faster growth in the next 3 years (IMAGES F&R Research, 2009). As part of the action taken by the Government in 2006 regarding FDI, Wal-Mart has made an agreement with Bharti Enterprises to establish a joint venture, Bharti Wal-Mart private limited, for wholesale cash-and-carry and back-end supply chain management operations in India in the year 200725. This was a decision taken by Wal-Mart as the FDI policies were not favourable for retailing.The foreign retailers were still waiting for the Government to revamp their policies on FDI in retailing. Even though there was a fast growth in organized sector, it's penetration in the market was only 8-9% during 2009 which is very low as compared with countries like US, France etc with 60-80% penetration level26. During these days, the retail market looked gloomy and experts reported this will last for the next few months which wil l reduce the growth in organized retail sector. In 2011, the market stood at USD 396 billion. It was clear that acceptance of FDI in retail became essential for another growth to attain27.Also, according to A T Kearney's Global Retail Development Index (GRDI) 2012, India is the fifth most attracted market for International retailers and also the market is expected to show a growth of 15-20% over the next five years. 25 26 http://corporate. walmart. com/our-story/locations/india http://www. investindia. gov. in/? q=retailing-sector 27 http://www. deloitte. com/assets/Dcom-India/Local%20Assets/Documents/Indian_Retail_Market. pdf 27 Growth in organized sector can be achieved through retaining and attracting more customers in the future.Also the retailers ability to manage supply chain efficiently, increase the operational efficiency through economies of scale, serviceability and optimal space management are certain other factors that can achieve growth in organized sector (Karthikeyan, 2010). Also the usage of various tools like, GIS (Geographic Information System ); which helps the retailers to capture, store, manipulate, analyze, manage and present all types of geographical data which is highly used for locating and shifting of their stores to specific areas; are considered (Mishra, 2009).The International retailers updates on the Indian status for FDI which allows them to enter the market with less constraints and more freedom. As the Government had not supported the foreign retailers negotiation in terms of the investment, they are still in doubt to establish in the market. For the organized sector to grow further, there should be some foreign investment and that which can show the growth of 15-20% in the next five years. 3. 10. Comparison of Indian retail industry with US, UK and France.As the study shows that the top 5 global retailers are from US, UK and France, comparison study of Indian retail industry with these countries are done on the basis of the si ze of the industry, the major retailers within the country and the nature of competition within the country. Among the retailers above, it's clear that US is the top on the basis of the size of the industry followed by France and UK. But the most attracted retail market among the above countries is India. The comparison given below explains more about the growth of these markets between 2007 and 2011. . 10. 1. Size of Industry The size of the retail industries of India (Singh, 2012) (Assistant Professor, Global Institute of Management & Technology, Noida) 28, USA29, UK30 and France31 in the year 2007 and 2011 are shown in the figure below; In the French scenario, the value for the year 2010 was mentioned as USD 349. 65 billion. From the source it is established that, the growth was following a compound annual growth 28 29 http://www. dnb. co. in/IndianRetailIndustry/overview. asp http://www. slideshare. net/hitaishi9/retail-assignment, http://www. lideshare. net/hitaishi9/retailassi gnment 30 http://www. prospectsnet. com/cms/ShowPage/Home_page/Industry_insights/Retail/overview/p! egiLLL, http://raceforopportunity. bitc. org. uk/sites/default/files/kcfinder/files/RaceforOpportunity/Retail%20Sector. p df 31 http://industryreviewstore. blogspot. in/2012/04/future-of-retailing-in-france-to-2016. html 28 rate of 4. 5% from 2006-2010. Hence, the value of the industry in 2007 is calculated as USD 304. 55 billion32. Figure : 3. 5 4000 3500 3000 2500 2000 1500 1000 500 0 India US UK France 2007 2011The above figure shows the growth of the retail industries of the mentioned countries between 2007 and 2011. The growth rate is more for India and France than UK and US. The retail markets in UK and US are almost in a saturation state whereas the Indian retail market which is mostly unorganized has a wide range of opportunity for the modern retailers. The global retailers will be certainly looking forward to enter into Indian market as its organized sector is yet to grow. 32 http://www. slideshare. net/Allystephen/retailin-france-2011kh 29 3. 10. 2.Major Retailers, Their Market Shares and Nature of Competition The top 5 retailers in the four countries are given below and their market shares are shown in their respective regions33; Figure : 3. 6 Wal-Mart 6% Metro Group Aditya Birla 6% 6% Future Group 54% RETAILERS IN INDIA Reliance Retail 28% The study shows that Future Group is the market leader in Indian retail industry with a market share of 54%. Followed by the challenger, Reliance Retail has a share of 28%. The next three retailers have almost equal shares which show that there is a tight competition within the followers.Figure : 3. 7 RETAILERS IN USA 11% 11% 11% 52% Wal-Mart Kroger Target 15% Walgreens Costco 33 http://www. planetretail. net/Presentations/grocery-2012-web. pdf 30 In USA, the retail industry is lead by Wal-Mart with a market share of 52% followed by four other retailers Kroger, Target, Walgreens and Costco with respective market sh ares of 15% for Kroger and 11% each for the rest of them. This shows that there is a tight competition within the four companies. The Indian and US retail industries are having almost same nature of competition. Figure : 3. 8 RETAILERS IN UK 0% 15% 37% Tesco Sainsbury 19% 19% Walmart Morrisons Co-operative Group The retail industry in UK has different combinations of market shares among the companies. The chart shows that none of them is having more than 50% of the market share. The market leader is Tesco with 37% market share followed by Sainsbury and Walmart with 19% each. Morrisons is only 4% behind the two companies which shows that there is a strong competition between all the retailers in UK. Figure : 3. 9 RETAILERS IN FRANCE 14% 17% 28% Carrefour Leclerc Casino 18% 23% ITM Auchan 31Study shows that there exists a similar competition within the companies in France as in UK. Even though Carrefour is having the higher market share of 28% than the other retailers, Leclerc which h olds the second position with a market share of 23% is not far behind. The rest of the companies have a competition within themselves as they have market shares between 14% and 18%. 32 Chapter 4 CONCLUSION 33 The report analysed in detail, the retail industry in India. The research initially started with the collection of data about the Indian retail industry as a whole, and then moved onto global scenario of retail industries.Also, issues regarding the foreign direct investment(FDI) in the retail sector is covered. The key players currently operating in the retail industry and the bottlenecks that the retail industry is facing in India are also analysed. Based on the findings, the future outlook of the Indian retail industry is mentioned in the report. 4. 1. Major Findings 1) The Retail sector in India is split up into two, the organised and the unorganised. 2) In terms of value the size of the retail sector in India is $350 billion. The organised sector contributes about 5%of the total trade. ) The retail sector in India contributes 10% to the Gross Domestic Product and 8% to the employment of the country. 4) In terms of growth the FMCG retail sector is the fastest growing unit. 5) The foreign retail giants were initially restricted from making investments in India. But now FDI is permitted 51% for multi brand retailing and 100%for single brand retailing. Again they can enter the markets through franchises. The report concludes that, retail industry in India has a very bright future prospect as it is undergoing through a transaction phase.It is expected to enrich the Indian economy in terms of Income and employment. The retail industry in India has come forth as one of the major dynamic and fast paced industries with several players entering the market. From analysis & other reports and surveys it is quite clear that Indian retail players are now all set and ready to triumph over the organised retail sector. The Indian retail industry is now on a verge to ex perience speed actions and competitions, allowing the consumers to get the best deals out of it. 34 Chapter 5 REFERENCES 35REFERENCES 1. www. moneycontrol. com 2. www. ibef. org 3. Pricewaterhousecooper research 4. Deloitte research 5. www. Livemint. com 6. http://www. indianretailer. com/article/sector-watch/food-and-grocery/Standingagainst-each-other-1489/ 7. Business monitor international(Indian retail report Q1,2012) 8. ASA & Associates report, August 2012 9. http://www. punebds. com/pf. asp 10. http://www. managementparadise. com/forums/principles-management-p-o-m/208682pest-analysis-retail-industry. html 11. http://encyclopedia. thefreedictionary. com/PEST+analysis 12.