Innocent LTD Essay Example | Topics and Well Written Essays - 2000 words

Innocent LTD - Essay Example According to Triandis (1990), individualistic cultures emphasise independence, achievement, freedom, high levels of competition, and pleasure; whereas collectivist cultures tend to embrace interdependence, family security, social hierarchies, co-operation; and low levels of competition. UK has an individualistic culture, which constitute the main factors of independence, achievement, freedom, high levels of competition, and pleasure. That's why the Innocent drinks give very much importance to taste. With the increasing awareness among the target population regarding the problems of obesity and other health diseases Innocent drink emphasises on the purity and the neutrality of the ingredients. These qualities correctly aiming at the demands of the customers make Innocent drinks the largest player of smoothies market in UK capturing 65% of the total market share. Advertising, as a form of social communication, is particularly reflective, and indicative of culture and its norms. To the extent that advertising does reflect cultural differences, and there exist clear differences between distinct cultural patterns, advertising appeals, which are specific approaches advertisers use to communicate how their products will satisfy customer needs (Arens & Bovee, 1994), should manifest such differences across these countries. "Taste remains the company's number one priority. ... ste test awards than its competitors, scooping Best UK Soft Drink in the Q Awards, the UK's principal food industry competition, every year since 2002." (Farr, 2006) "The Company sells 70,000 fresh, healthy drinks each day everywhere from Boots to Sainsbury's to a local deli. The company has the only range of 100% pure fruit smoothies that uses fresh, rather than concentrated juice." (Innocent drinks, 2004) SWOT Analysis of the Coca-Cola Company STRENGTHS Strong Brand name. Extended customer in more than 200 countries. Use of SAP R/3 Enterprise Resource planning software Low threat of new entrants. Continuous training programs for employees. High budgets of advertising and promotion. Good relations with media. Web based presence. WEAKNESSES Low ROE Subsidiaries create legal and territorial problems. Lack of funds for regional bottlers to continue expansion Old image still exists. Inconsistent marketing message. OPPORTUNITIES Expansion in shape of introduction of new and innovative products. Expanding market due to globalisation. THREATS Current economic climate. Over reliance on the bottlers. Results to be achieved in future can be less than projected "The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: So Strategies, WO strategies, ST Strategies, and WT Strategies. SO strategies use a firm's internal strengths to take advantage of external opportunities. WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities. ST Strategies use a firm's strengths to avoid or reduce the impact of external threats. WT Strategies are defensive tactics directed at reducing internal weaknesses and avoiding environmental threats." (David,

Public health Essay Example | Topics and Well Written Essays - 500 words - 6

Public health - Essay Example In this paper, the views of different health experts such as John Snow and Florence Nightingale will put into the mirror and be compared and contrasted to those of Aggleton. John Snow concept of health and illness rotates around is research on cholera (Thomas, 1973). The spread of cholera was not his issue but the cause of the disease. He argues that the cholera was a consequence of air pollution (Chepelle, 2005). He argues that air pollution led to the development of the cholera causing bacteria that eventually affected people (Donaldson, 2005). His argument on the prevention of the disease is that for human beings to be safe they needed to live and work in an environment free from pollution. Florence Nightingale experience on social health revolves around the healing process of an individual patient. She notes that the environment is the most basic consideration that instigates the healing of the patient. Her analysis assures patients that they can only health faster when placed in a clean environment (Last, 2007). Florence’s definition of a clean environment focuses on various facilities. Foremost, she says fresh air is important as the patient will be able to breathe in and out without affecting the respiratory system (Kozier, et al., 2004). Pure water is also important to the patient as it does not carry any organism that may cause diseases (Craven & Hirnle, 2003). Proper drainage system is also praised as poor drainage may be a breeding ground for disease-causing organisms such as mosquitoes. She adds that the cleanliness is important to both the health providers and the patient. Lastly, she mentions the important of light in the healing process and notes tha t light is crucial for treatment of diseases. Aggleton focuses on the influence of the society in achieving proper health. Society for a long time has been divided into relation to the economic status of a person. Individuals in the